Bringing good energy to your business.

To have a better match between how we act and how we present ourselves, Capture Energy has been driving a rebranding project during the winter. This has been done together with design company Kuudes, with the goal to have a more distinct brand and clearer positioning. In this work, we at Capture Energy together with Kuudes have made valuable research on the business landscape that we operate in to figure out who we are and what our customers value the most.

Our new brand promise, Bringing good energy to your business, is truly the essence this research.

There are many angles to that sentence. Firstly, it communicates that we bring a positive can-do attitude (good energy!). Secondly, it signals that we enable the shift to renewables (good energy!), while bringing stability to the customers operations. All these things while helping to create new revenue streams for our customers (to your business!).

A brand promise is worth nothing unless you live as you learn, and that is why we wanted this to feel as authentic as possible. We want to be perceived as approachable experts, forerunners, and energetic. I hope that all of our customers and partners agree with that our new brand promise summarizes who we are.

Part of being distinct is knowing what you do. This is what we do:

We are Capture Energy, an energy storage solutions company dedicated to bringing good energy to our customers. Our impact goes beyond megawatts – it drives progress and powers our customers’ businesses.

We specialise in end-to-end turnkey energy storage solutions, enabling forward-thinking customers to benefit from opportunities in the flexibility market rapidly, safely, and sustainably.

We focus on building lasting relationships with our customers, service partners and aggregators by offering best-in-class service. We share our insights into the flexibility market and the advantages of energy storage solutions, ensuring informed decisions and successful outcomes.

Our team of tech-savvy Nordic business professionals and business-minded engineers is here to guide you seamlessly from initial planning to revenue generation – one megawatt at a time.

Complementing this, we have four key messages. Oneliners, that summarize what we bring to the table and how we differentiate ourselves:

• The fastest way to the flexibility market, and beyond.
• Your BESSt partner from plan to profit.
• A green investment opportunity with flexible financing.
• A team of business-savvy Nordic energy experts.

Along with the new brand identity comes a new visual identity of course. And we are very proud to show our new visual identity with the public!

The logo itself has two parts: an inner part that represents a battery, BESS, or simply energy; and an outer part that captures that energy. The trained eye can make out a lower case c and e in black in the logo as well.

To match our good energy, we have chosen to implement several colors into our visual identity. With the use of more colors, we want to differentiate ourselves from the competition, to signal that we are different: bringing good energy to your business!

The colors will also be part of our documentation, as seen here in our datasheets. Elements of the logo can also be seen in our visual identity, e.g., the angled surface in the logo is used in the data sheets as well.

We hope that everyone is as excited as we are for this change. More exciting things are on the horizon, now that we have a more distinct brand to present to the public.

Please check out our new website: www.captureenergy.eu for more details!